About Us
BORDERLINE BEAUTY
Borderline Beauty is a Saudi Arabian skincare and Beauty Company, the first in the Middle East to provide clean and cruelty free products to build awareness around Mental Health. The connection between Beauty and Mental Health is the rawness and truism. With this movement, our passion is to remind ourselves and others of our impeccable, unique inner beauty.
Mission
To drive significant awareness on Mental Health by offering inclusive top-tier organic beauty products that remind the everyone of their all-rounded beauty.
Vision
To be the blueprint for Mental Health awareness and education in the region. To be a trustworthy source for healthy skin products.
Values
Our unshakeable values are; Trust, Community, Luxury, Integrity, Environment-friendly and Healthy.
Brand Story
Borderline Beauty was born from my love for beauty and my vision to create products made for us here in Saudi Arabia. I saw how global brands overlooked our skin needs and our climate, and I wanted to fill that gap.
Our mission is simple: to design products that withstand our desert sun, respect our skin, and reflect the spirit of our Kingdom, all while meeting the highest global standards of clean, conscious beauty.
All my love,
Ghadi - Founder & CEO
MESSAGE FROM OUR FOUNDER
Thank you for joining me on this beauty journey. I created this brand as a vessel to celebrate skin that thrives in our climate and shines in its natural state.
In life’s strange and unexpected ways, it has reached you.
I hope you feel as beautiful as I do in your own skin.
What's in here
☀︎ Transparency of formulations
☀︎ Mineral-based or clean products
☀︎ Recycled packages
What's out there
☀︎ Chemical-found products
☀︎ Lack of integrity about product formulation
☀︎ Harmful for environment
☀︎ No sense of community impact or giveback
